Evaulation Question 2

How does your media product represent particular social groups?

My media product represents different social groups such as:

•The younger generation of 16-24

•Hip Hop and R&B audiences

•Males and Females

•Audiences of Fashion

The age that I am targeting is represented through images used in my media product, colloquial language and font. The image I have used on my front page cover is of a 17 year old girl which is in my targeting age group, the reason I have done this is so that the audience can relate to the picture, which shows my magazine has been made for the younger generation of 16 - 24. I have dressed my model in modern everyday clothes that you would see a young person wearing, this way it conveys the stereotype for the younger generation, which therefore shows it is aiming for 16 - 24 year olds. On my contents page I have used an image of a male model with dyed red hair, the reason I have chosen to dye his hair for this image is to reach out to the younger generations and also people with unique styles because Hip Hop and R&B is normally stereotyped as 'Gangster looking clothes and 'Hoodies and tracksuits', but this isn't necessarily true so I decided to come away from this stereotype.

I styled my models hair this way as I know that this is one of the latest hairstyles so therefore it will attract a specific type of social group. My models are wearing specific props to add to the picture. E.g. The male model is shown here wearing a gold ring to give an extra 'bling' to the photo.

In my media product I have decided to use specific colloquial language on my double page spread in order to represent particular social groups, in this case 16-24. I created a interview were the interviewer is talking in formal language and the person being interview ( Leanne Lewis) is talking as she would in her everyday life. To do this I included slang words which the majority of the audience can relate to. I also used other colloquial language such as "Totally".

Another way i have represented different social groups is by placing " The best Myspace Rappers" on the front cover, this is my unique selling point, which targets a more technological social group that use the Internet. This type of social group is usually aged between 16 - 24.

My media product also represents the group of people that like "Hip hop and R&B" magazines. This has been achieved through my front page cover were I have advertised latest gossip at the top of the page, the exposure of a new R&B artist Leanne Lewis and also " The best Myspace Rappers". It has also been achieved through my contents page where at the bottom I have advertised the latest Hip Hop and R&B music out in order to attract this type of social group. I have also written about other pages that can be found within the magazine, e.g. latest gossip about Beyonce. Lastly I have also represented this social group through my double page spread where I have a full on interview of a new upcoming R&B artist "Leanne Lewis".

My media product represents both male and females which is one of the main reason of why I choose to have very natural colours that would appeal to both genders. I have included both male and female models, and I also ensured that I have advertised different types of interest on the front page of my magazine. I have also used these natural colours as my media product is supposed to be a spring issue and these colours connotes spring colours.

The title of my media product "Base" represents the younger generation. The word "Base"is quite modern and the audience can tell that it is related to this kind of genre of music. This is a way in which it relates to my audience. It is young and It relates to Hip Hop and R&B, as the base is normally an important part of this genre of music.