Evaluation Question 3

What kind of media institution might distribute your media product and why ?

I have researched into two different institutions that might want to distribute my type of media product. The first company is the "Conde Nast International" ( http://www.condenast.co.uk/).

I believe that this company would want to distribute my media product because it doesn't already distribute my music magazines genre. So therefore my media product would be a good addition to the company. But it does appeal to some of my social groups which are females and the younger generation. It would attract females as the majority of the magazines that this media institution distribute is for women. Also all the magazines are being aimed at the younger generation, so this would be good for my magazine as my audience is the younger generation.

Another reason why this company may want to distribute my magazine is because my magazine has a range of different topics within it. It has topics on fashion, latest music, technological websites and articles.

Condé Nast Digital UK's stable of websites now attracts over 2.6 million unique users with 46 million pages viewed each month which shows that this company is quite popular, my magazine would therefore get alot of attention.

The second media institution i have researched is a company named IPC (http://www.ipcmedia.com/). This company is one of the worlds leading UK consumer music magazine, this would be good for my media product as many of the magazines that this company has distributed are popular and have a wide rang of audiences. IPC Media uses its own products to advertise its own products, the synergy at this level would mean that the advertisement and marketing would be from the same institution.

This company would also be a good company to distribute my magazine as it has a very large variety of different types of magazines ranging from, fashion, beauty, music magazines to sports and homeware. It would appeal to many different social groups such as audiences that enjoy fashion. IPC has many different fashion magazines that the younger generation of readers would be familiar with.

IPC Media produces over 85 iconic media brands, with their print brands alone reaching almost two thirds of UK women and 44% of UK men – almost 27 million UK adults – while their online brands collectively reach 20 million users every month. This shows me that if IPC was to distribute my media product then I would have a wide selection of readers varying from different ages and genders.