I have choosen to research a magazine company called " Conde Nast International ". Condé Nast was one of the first British publishers on the Internet and has carved itself a reputation for being among the very best.
The Interactive division launched ahead of the pack in 1995, with daily-updated websites for Vogue and GQ. As more sites followed - including those accompanying the company's newest magazines (CNTraveller.com in 1997, Glamour.com in 2001 and EasyLivingmagazine.com and GQStyle.com in 2005) - the division become recognised for its high-quality, beautifully designed and well targeted websites, earning it lots of press attention, a fantastic relationship with advertisers and many awards along the way. It has also led the vanguard in mobile services in the new millennium.
Condé Nast DigitalUK's stable of websites now attracts over 2.6 million unique users with 46 million pages viewed each month; 250,000 people have requested to receive emails from us on a daily and weekly basis; and over 200,000 unique users currently access our content on mobile phones, generating more than 3.7 million page impressions per month.
Not only does Conde Nast publish magazines they also promote for many companys all around the would such as "Debenhams". Debenhams wanted to promote their Personal Shopper Service, which gives shoppers in-store the opportunity to benefit from the experience and expertise of the Debenhams team. It also allowed Debenhams to highlight and showcase different brands that they sell.
Debenhams have built a reputation on Conde Nasts sites with promoting their services and sales and this campaign allowed them to reach the users by showcasing this service.
Conde Nast believe that they "We create buzz. Build brands. Break boundaries".
This company publishes many well known magazines such as:
- Vouge Magazine
- Brides Magazine
- Easy Living Magazine
- Glamour Magazine
And Many More...
These magazines target more than one type of audiences. Such As:
- Brides
- Younger generation 18-30
- Women
- Married couples
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