Profiling Your Audience

" The Source "

The Source provides a uniquely diverse audience that cuts across all
lines. Regardless of sex and race, The Source captures the attention of
Hip-Hop fans period. This includes:
• Aspirational readers from urban inner cities
• Readers in the suburbs seeking relevance
• International readers that enjoy the freedom of expression showcased and
covered on a monthly basis.

The Sources readers are all motivated and driven by the same passion and
creativity that has made Hip-Hop the multi-billion dollar culture and
business that it is today. Their multi-generational (primarily 18 –44 year
olds) audience has consistently proven to be:
Their readership is full of leaders in their respective professions and
motivated self-starters that are being groomed for future success.

The Source readers are at least three times more likely than the
average consumer to spend money on:
Put simply, The Source’s readers are the trendsetting, cutting-edge
individuals you are trying to reach!
• Fashion Accessories
• Snack Foods
• Movies, Video Games
• Automobiles
• Tailored Clothing
• Athletic Shoes
• Grooming Products
• Pay-Per-View (WWE, Boxing)

These are 'The Sources' Demographic Stats:

• RATE BASE 2008: 300,000


• Readers per copy: 5


• Men: 58%
  Women: 42%
  Median Age: 24.9
  Median HHI: $41,384


• Age 18 – 44: 84.7%
  Men aged 18– 44: 50.3%


• African American: 50.2%
  White: 26.9%
  Asian, American Idian, Other : 17.3%
  Latino: 24%


• Any College: 50.3%
  Currently In College: 19.8%
  Employed: 73.9%
  Single: 75%
  
  

These are a few of the magazines that 'The Source' have produced:

• 

The Source continues to be one of the most coveted and recognizable
lifestyle media platforms in popular culture due in large part to
our connection to the Hip-Hop community and our extensive content.
Our editorial includes:
• In-depth analysis and coverage on music, politics, news, technology, art, business,
culture and fashion
• Hard-hitting Q&As with the cultural leaders of today
• Indepth, in-person profiles on important cultural figures
• Investigative reporting on worldwide issues
• Interactive and informative music and cultural packages
• Unrivaled coverage on Hip-Hopcentric art, which includes graffiti,
murals, paintings other styles
• Prominent features on DJs and producers, the people responsible for
creating and exposing rap music to the world
• Exclusive Source Vintage material including old school footage, interviews,
commentary and more.

The new Source consistently covers the issues most
important to Hip-Hop culture:
• Music (Reggae, R&B, Producers packages, interviews with the most influential
artists of our time)
• Culture (Insider’s look into the identities and phenomena driving our culture)
• Politics (Media Watch, interviews with community leaders to investigative reporting)
• Business (Investment, Advice, Independent labels, Power 30 Packages and profiles
of the Industry leaders)
• Reviews (Video games, Hip-Hop & alternative music, Unsigned Hype,
DVDs and live shows)
• Sports (Special events, leading teams, athletes, extreme sports and exclusive previews)
and in addition, features new upgrades:
• Technology and telecom (Web and mobile packages, gadgets and exclusive
products)
• International (Hip-Hop culture worldwide and the issues that affect the global
community)
• Fashion (Cutting-edge photoshoots and profiles of the biggest and
newest fashion names and brands)
• Entertainment and Hollywood (Film festivals, TV season previews, parties,
headlines and A-listers)
• Art (Top photographers, visual artists, innovative design and contemporary art)
• Automotive (From electric cars to the latest models of choice)
• Health (Tips on healthy eating and healthy living)
• Travel (The best travel locales around the world for the mogul and the budget-conscious)
• Legal (Behind Bars expose, in-depth analysis of the current issues)

I intend to develop my own product to target this type of reader by using the same kind of layout as the source uses. We both have the same type of pictuers which invole Hip-Hop & R&B influence. I will be aiming my magazine at around the same age group which is teens - 35 year olds. In order to do this I will be using fashion, style and font as a key to grabbing the customers eye.