Wednesday, 27 January 2010

"Latest Going Ons"

During these past weeks I have been getting togther my models for my music magazine. I have a total of six girls and two boys to model for me.
I have been gathering my props and backgrounds togther to get the right image that I want.
This following week I will be taking my photos I will then start using my new photoshop skills to edit and create my front cover and contents page.

I have also taken pictures using a few of my friends so they could do basic posses, the reason I done this was to get a better feel with using the camera and so that i could have better ideas of diffrent posses that my real model could use next week.

These are the following pictures that I took:

Thursday, 21 January 2010

Publishing House Case Study

Publishing House Case Study

I have choosen to research a magazine company called " Conde Nast International ". Condé Nast was one of the first British publishers on the Internet and has carved itself a reputation for being among the very best.

The Interactive division launched ahead of the pack in 1995, with daily-updated websites for Vogue and GQ. As more sites followed - including those accompanying the company's newest magazines (CNTraveller.com in 1997, Glamour.com in 2001 and EasyLivingmagazine.com and GQStyle.com in 2005) - the division become recognised for its high-quality, beautifully designed and well targeted websites, earning it lots of press attention, a fantastic relationship with advertisers and many awards along the way. It has also led the vanguard in mobile services in the new millennium.

Condé Nast DigitalUK's stable of websites now attracts over 2.6 million unique users with 46 million pages viewed each month; 250,000 people have requested to receive emails from us on a daily and weekly basis; and over 200,000 unique users currently access our content on mobile phones, generating more than 3.7 million page impressions per month.

Not only does Conde Nast publish magazines they also promote for many companys all around the would such as "Debenhams". Debenhams wanted to promote their Personal Shopper Service, which gives shoppers in-store the opportunity to benefit from the experience and expertise of the Debenhams team. It also allowed Debenhams to highlight and showcase different brands that they sell.
Debenhams have built a reputation on Conde Nasts sites with promoting their services and sales and this campaign allowed them to reach the users by showcasing this service.

Conde Nast believe that they "We create buzz. Build brands. Break boundaries".

This company publishes many well known magazines such as:

  • Vouge Magazine
  • Brides Magazine
  • Easy Living Magazine
  • Glamour Magazine

And Many More...

These magazines target more than one type of audiences. Such As:

  • Brides
  • Younger generation 18-30
  • Women
  • Married couples


Profiling Your Audience

" The Source "
The Source provides a uniquely diverse audience that cuts across all
lines. Regardless of sex and race, The Source captures the attention of
Hip-Hop fans period. This includes:
Aspirational readers from urban inner cities
• Readers in the suburbs seeking relevance
• International readers that enjoy the freedom of expression showcased and
covered on a monthly basis.

The Sources readers are all motivated and driven by the same passion and
creativity that has made Hip-Hop the multi-billion dollar culture and
business that it is today. Their multi-generational (primarily 18 –44 year
olds
) audience has consistently proven to be:
Their readership is full of leaders in their respective professions and
motivated self-starters that are being groomed for future success.
The Source readers are at least three times more likely than the
average consumer to spend money on:
Put simply, The Source’s readers are the trendsetting, cutting-edge
individuals you are trying to reach!
• Fashion Accessories
• Snack Foods
• Movies, Video Games
• Automobiles
• Tailored Clothing
• Athletic Shoes
• Grooming Products
• Pay-Per-View (WWE, Boxing)

These are 'The Sources' Demographic Stats:
  • RATE BASE 2008: 300,000

  • Readers per copy: 5

  • Men: 58%
    Women: 42%
    Median Age: 24.9
    Median HHI: $41,384

  • Age 18 – 44: 84.7%
    Men aged 18– 44: 50.3%

  • African American: 50.2%
    White: 26.9%
    Asian, American Idian, Other : 17.3%
    Latino: 24%

  • Any College: 50.3%
    Currently In College: 19.8%
    Employed: 73.9%
    Single: 75%

These are a few of the magazines that 'The Source' have produced:


The Source continues to be one of the most coveted and recognizable
lifestyle media platforms in popular culture due in large part to
our connection to the Hip-Hop community and our extensive content.
Our editorial includes:
In-depth analysis and coverage on music, politics, news, technology, art, business,
culture and fashion
• Hard-hitting Q&As with the cultural leaders of today
• Indepth, in-person profiles on important cultural figures
• Investigative reporting on worldwide issues
• Interactive and informative music and cultural packages
• Unrivaled coverage on Hip-Hopcentric art, which includes graffiti,
murals, paintings other styles
• Prominent features on DJs and producers, the people responsible for
creating and exposing rap music to the world
• Exclusive Source Vintage material including old school footage, interviews,
commentary and more.

The new Source consistently covers the issues most
important to Hip-Hop culture:
• Music (Reggae, R&B, Producers packages, interviews with the most influential
artists of our time)
• Culture (Insider’s look into the identities and phenomena driving our culture)
• Politics (Media Watch, interviews with community leaders to investigative reporting)
• Business (Investment, Advice, Independent labels, Power 30 Packages and profiles
of the Industry leaders)
• Reviews (Video games, Hip-Hop & alternative music, Unsigned Hype,
DVDs and live shows)
• Sports (Special events, leading teams, athletes, extreme sports and exclusive previews)
and in addition, features new upgrades:
• Technology and telecom (Web and mobile packages, gadgets and exclusive
products)
• International (Hip-Hop culture worldwide and the issues that affect the global
community)
• Fashion (Cutting-edge photoshoots and profiles of the biggest and
newest fashion names and brands)
• Entertainment and Hollywood (Film festivals, TV season previews, parties,
headlines and A-listers)
• Art (Top photographers, visual artists, innovative design and contemporary art)
• Automotive (From electric cars to the latest models of choice)
• Health (Tips on healthy eating and healthy living)
• Travel (The best travel locales around the world for the mogul and the budget-conscious)
• Legal (Behind Bars expose, in-depth analysis of the current issues)

I intend to develop my own product to target this type of reader by using the same kind of layout as the source uses. We both have the same type of pictuers which invole Hip-Hop & R&B influence. I will be aiming my magazine at around the same age group which is teens - 35 year olds. In order to do this I will be using fashion, style and font as a key to grabbing the customers eye.

Thursday, 14 January 2010

Music Magazine Drafts

For my prepreation of my music magazine i have created drafts of my front cover, contents page and double page spread.

Front Page idea 1: Front Page idea 2:
Double Page Spread Contents Page

Monday, 4 January 2010

Audience Analysis Graphs

During the past week I have been distributing questionnaires on music magazines in order to find out what type of things people would be intrested in when it comes to music magazines. It included 10 basic questions.
The following graphs below show the results of the questionnaire:


















1) Are you Male or Female?
The majority of particpiants which took part in my questionnaire were female. There were 11 Females and 9 Males.


















2) How old are you?
I gave the questionnaires out to people aged between sixteen and eighteen. This way i would get a good view of what teenagers thgouht.


















3) Would you read a music magazine?
Every particpant said yes they would read a music magazine, which helps me more becuase it tells me that they read music magazines.

















4) On the front page of the magazine what would more attract you to it?
From this graph it shows me that a popluar artist would more attract the readers eye. I can also see that if i use big pictures it would more attract the readers eye.
Participants have also said that they would like to see a mix of pictures and info so i will be using this idea towards my music magazine.

















5) What are your main reasons for buying a music magazine?
The particpants have shown that their main reasons for reading a magazine is to see the latest gossip, photography and latest music. So for my music magazine I am going to put a bit of gossip on the front cover to attract the customer. I will also use quite a bit of photography within the magazine.


















6) What would you expect to see inside a music magazine?
From this graph it shows me that teenage readers would more expect to see celeb gossip, which i will be including in my magazine, music, which I will be including and also lastest fashion.

















7) Whay colours would more attract your eye on the front cover?
From this graph it shows me that 'Black & Blue' would more attract the readers eye. So I will be taking this into consideration when choosing the colours on my front page. Pink was also quite popular, I may use this colour on the double page spread.

















8) What type of music would you prefer the magazine to be about ?
From this graph it shows me that the particpants would more want to read a R&B magazine. So therefore I have decided to create a R&B magazine

















9) Would you prefer a Male or Female artist on the front cover?
The majority of participants have said that they would prefer a Female artist on the front cover.

















10) Do you prefer more photography than writting within a music magazine?
From this graph it shows me that readers would like to see more photos than writting. But as writting was also a big choice I will be doing a mix of both.

















11) Would you want there to be competitions within the music magazine?
From this graph the majority said yes.
















12) What would you prefer as the magazine name?
From this grpah it shows me that the participants would prefer the music magazine to be called "Vibe" or "King". So I will be taking this into consideration when i choose the name of my magazine.

















13) Would you prefer an American artist or British artist on the front cover?
Particpants would rather see a American artist on the front cover than a British. So I am going to try to make my model look more American than British.

















14) If you had to pay for the music magazine would you buy it?
Everyone that took this questionnaire said yes they would be prepared to pay for a music magazine.

















15) How much would you be prepared to spend on a music magazine?
The majority of participants would spend bettween £1-£2 on a music magazine which shows their interests.
















16) Would you prefer if the magazine came out monthly or every fortnight?
From this graph it shows me that the majority of participants would prefer if the magazine came out monthly rather than every fortnight.

Audience Alayisis Questionaire